Sell More Floor Care with ONYX
The Equipment. The Support. The Sales Tools.
ONYX gives distributors a complete floor care equipment line backed by responsive sales support, product expertise and resources designed to help you win more business.
Whether your customer needs a compact walk-behind scrubber, a high-productivity ride-on, a battery-powered burnisher or propane-powered floor care equipment, ONYX gives you solutions to match the application.
Use ONYX when your customer needs equipment that is fast, simple and reliable—and when you need a manufacturer willing to help you close the sale.
Your ONYX Distributor Advantage
Selling equipment is easier when you have the right manufacturer behind you.
ONYX supports its distributor network with product information, demonstrations, sales resources, technical support and service resources. Its nationwide distributor network provides product demos, sales and service support to customers.
Exclusive Pricing on ONYX Equipment for Participating Distributors
If you serve NSA member accounts, ONYX can give you a valuable new way to win and retain their floor-care equipment business.
NSA members receive an exclusive 25% discount from ONYX website list pricing on all ONYX equipment—and the member routes the purchase through its preferred participating distributor.
ONYX offers a broad lineup of FAST | SIMPLE | RELIABLE floor scrubbers, floor machines, burnishers, polishers and wet/dry vacuums—supported by nationwide sales, training, parts and technical resources.
When to Use ONYX
Distributor Sales Pain Point Resolution
When a customer relationship is at risk, distributors need more than another equipment option—they need a solution that addresses the customer’s immediate concerns while protecting the distributor’s position. ONYX equipment gives distributors a value-driven alternative backed by responsive support, reliable performance, and a nationwide distribution network.
Protect an Existing NSA Customer Relationship
When an NSA customer is considering switching equipment brands, ONYX gives distributors a compelling alternative focused on dependable performance, ease of operation, serviceability, productivity, and overall value—helping protect the customer relationship while addressing their equipment needs.
Resolve Equipment Reliability, Uptime, or Service Concerns
When equipment reliability or service becomes a customer concern, ONYX gives distributors a solution built around simplicity, durability, reliability, and ease of maintenance. By focusing on uptime, productivity, and responsive support—distributors can address service challenges while strengthening long-term customer relationships.
Overcome Capital-Equipment Pricing Pressures
When price becomes a barrier, ONYX helps distributors shift the conversation toward overall value. By emphasizing productivity, ease of use, reliability, maintenance, and long-term ownership, distributors can show customers how the right equipment can deliver greater value over its lifespan.
Compete Against a Lower-Priced Distributor Proposal
When a competitor leads with a low price option for a NSA account, ONYX helps distributors shift the conversation from cost to overall value. Our 25% discount presents a compelling price point and value proposition.
Respond When an OEM's Direct-Selling Activity Puts Your Quotation at a Disadvantage
When an OEM sells directly into an account a distributor has developed, ONYX provides a competitive alternative designed to support the distributor's role in the customer relationship. Through authorized distribution partners and regional sales support, ONYX helps distributors compete on more than price—offering the right equipment, expertise, service, and ongoing support.
Introduce a Value-Driven Equipment Line Into a
New Account
ONYX gives distributors a value-driven equipment line they can use to open doors with new prospects, demonstrate solutions, and build long-term customer relationships.
A Stronger Sales Tool for Distributors
The common thread across all scenarios is simple: ONYX helps distributors compete on value. Whether you're defending an existing NSA account, replacing unreliable equipment, answering a competitor's quote, or opening a new account, ONYX gives your sales team a compelling solution to put on the table.
Download the ONYX Product Catalog
Give your sales team and customers a complete overview of the ONYX equipment lineup.
The catalog provides a convenient way to review available machines, applications and product specifications before selecting the right equipment.
Request an ONYX Demo
Put the Equipment in Front of the Customer
A demonstration gives your customer an opportunity to see how ONYX equipment performs in their actual cleaning environment.
Request a demo and provide the application details so ONYX and your distributor team can coordinate the right equipment.
Need Help Winning the Quote?
Bring ONYX Into the Conversation
Competitive bid? Unusual application? ONYX can help you build the right equipment recommendation and provide the information needed to move the opportunity forward.
